URL redirect: Understanding its role for a contemporary website

Lots of techniques and tools are applied by every SEO company in India under the purview of SEO promotion, like PPC search engine marketing, link exchange, directory submission, article writing and one such technique is URL redirect.

URL redirect is also known as domain redirection, URL forwarding or domain forwarding. In this technique, a SEO expert makes use of mod_rewrite module to clearly redirect one web address (URL) to another, hence take the visitor to a different URL than clicked upon without his/ her explicit knowledge or permission. In other words, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.

The technique is sometimes preferred for redirecting visitors when they type wrong spellings. It is also used as an effective solution in a SEO website that is a subject of poor publishing. URL redirecting is used for such a website to give much more reader friendly and search engine friendly URLs (web addresses).

With more and more websites using dynamic web page generation facilities, the URLs nowadays are generally less meaningful and ingrained with ampersands (&) and question marks (?). There are many disadvantages of having such shabby URLs, like,

• Easy information leakage about the technology under use for Hackers;
• Scope for confusion for the readers/ visitors wishing to memorize or note down the URL for future use;
• Difficulty in future changes in technology, as a shift from one programming language to another say ASP to PHP would render the old URLs obsolete and thus non-functional;
• Difficulty in linking to your web pages for others, as the special characters in your dynamically generated web pages may meddle with the XHTML code of the websites trying to link with yours;
• Discourage Search Engines from indexing your web pages, as search engine spiders do not index web pages with question mark within the URL.

URL redirect helps a SEO expert to eliminate all the above advantages and renders the URLs much more logical, manageable and readable for the end users as well as the search engine spiders.

About the Author

I am the webmaster at www.synapseinteractive.com . Synapse Interactive is a SEO expert company in India.

Should I use underscores or hyphens in URLs?

Comments are closed