Why does black burn into plasma TV’s?

Black is created on a plasma TV buy turning those pixel off, and not igniting the phosphorous cells, so how is it possible for black to burn into a plasma TV?

any pixel that is stagnent for a long period of time while the tv is on or recieving a current will become stuck for some time or permanently . although most new plasmas have been great at correcting this problem and you only need to be careful the first 100 hours , the “break in period” then your pretty much safe

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