How Volume Changes

By admin, May 10, 2009 8:57 pm

The War on Interruptions, an Excerpt from “Switch: How to Change Things When Change Is Hard”
The following is an excerpt from Chip and Dan Heath’s new book, Switch: How to Change Things When Change Is Hard , which will be released on February 16. One of the most consistent findings in psychology is that people behave differently when their environment changes. When we’re in a place where people are quiet (church), we’re quiet. When we’re in a place where people are loud (stadiums), we …
Free to Change the World (louder volume)


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