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By admin, July 26, 2008 5:02 pm

Two big questions small business owners have for me when it comes to Facebook are: 1) Is there any way to separate my personal from my professional information and 2) what is the best way to engage others and bring attention to my business?

Facebook "Fan Pages" are the answer both.

A fan page is simply a public profile that lets you share information about your business, services or products with other Facebook users. To create a fan page, click "advertising" on the bottom right of the screen. After doing this you will be taken to a page with several options listed at the top. Click "Pages" which has an orange flag on the side. Then click the green "Create" Page button.

Once you have created your page, you can reap its benefits. What are the benefits? There are several, but here I will highlight the three:

Driving traffic. Facebook Pages are public. Most of Facebook requires a login to you can access it. However, the pages are not behind a user name and therefore are visible to search engines. This means people not only can find your company listed, but is likely to be highly qualified by the fact that Facebook is. Therefore, you may want to consider using words relevant keywords in your page titles. For example, the title of experts in Facebook page is Mari Smith Mari Smith – Relationship and Buzz Marketing Specialist.

Of course, once people visit your page, they will also have a way to continue their main website or blog, it will have on the list.

Promote discussion. The pages are a great way to communicate with customers and prospects. Now is your chance to hear, see and to respond when necessary. People will notice when you take the time to help and add to the discussion. Send updates periodically throughout the property update and focus on building relationships and being part of the conversation.

Disseminate knowledge. Using wall for discussions, creating links, adding images, import your blog entries and more, is making it easy to contact you. This will help convert people into fans as well as encourage others to visit your page. When others become followers will be displayed in your profile, and in their mini-feed. When your fans interact with the page, these interactions are visible to your friends via the newsfeed. This is great for the word of mouth and exposing your business to a growing circle of Facebook users.

Some tips:

* To enter to page of his main personal profile, click "Applications" at the bottom left and then click on the ads "and" Pages. "

* You must click on the link that says "publish this page in your page that is made public. This is pretty much like you can have your page all set up and complete before his promotion.

* Please click "Edit Page" you can add applications to your page, such as discussion forums, reviews, events and more.

* People can become fans of the page. To promote this, you can click the link to "suggest to friends" in the image. If you click on "Sharing" in the left side under "create a page" then you can also send a message about her personal profile page or send a message to others.

Create your page today and start building their community of raving fans!

About the Author:

Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches small business owners and professionals how to conquer the overwhelm of online and social media marketing to increase business and maximize profits. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com

Article Source: ArticlesBase.com – Facebook Fan Pages Are Great For Small Business – Top Three Reasons Why

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